Four years is a long time to take a break. For Bruno Mars, though, it was just what he needed. His first single in four years '24K Magic' sees a fresh new start for the pop's funkiest singer.
Massive success brings massive wealth, and that shows in the song. It's half self-obsessed and half excited: the song's literally about his 24-karat gold chain and having an extravagant party, but on the other hand it also says that the party is here and he's excited to be back in the game. The chorus proudly chants "Players only, come on / Put your pinky rings up to the moon / Girls, what y'all trying to do? / 24 karat magic in the air / Head to toe soul player / Uh, look out," showing the celebration and grandiose of this party we're welcomed to.
The upfront nature and hype-up vibes of the lyrics is backed by the very 90s instrumental. The whole song's a party! Packed with fat basslines and bright synths, the instrumental makes the song feel bigger than the lyrics do. Slowly building bass synths give the song a taste of modernism while still fleshing out the 90s feel. It's a departure from Unorthodox Jukebox in the sense that its emphasis is geared on the vibe rather than the meaning. Mars was always a truly funky man, and '24K Magic' takes it even further.
The music video gives the song an appropriate visualization. The song's music video features Mars and his crew partying throughout Las Vegas, hitting up casinos and grand parties. The video's pretty straightforward, grandiose imagery of the Vegas party scene paired with dancing and butts capture the song's vibe perfectly.
Bruno Mars is back. It's real and its strong, and it's ready to tear up the music scene. 2017 is going to be a big year for Mars if '24K Magic' is any signal. It's the title track of his upcoming album 24K Magic, out on November 18. Don't miss it! We'll have our review out on it when it comes. Until then, we'll be partying to this track.
Rating: 82 / 100